What is Sprezzatura?
The whole meaning in 7 words and 7 short films
"studied carelessness, especially as a characteristic quality or style of art or literature".
We highly recommend you to eat what you love.
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"I just am who I am. And then when people label me eccentric or different, I'm kind of astonished because I think, 'This is completely normal. This is just how I am, it's how I've always been."
Marques'almeida off shoulder top
Awake faux leather skirt
"Life is too short to drink bad coffee"
"To avoid affectation in every way possible . . . and to practice in all things a certain
appear to be
without effort and almost without any thought about it."
"Some of the most known brands, you are sitting in a London tube and you see five of these handbags around you — that's not luxury anymore."
Paurav Shukla for BOF
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"Think like a queen. A queen if not afraid to fail. Failure is another stepping stone to greatness."
"BEING EFFORTLESS IS THE COOLEST THING IN THE WORLD!"
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"I wanted to be an independent woman, a woman who could pay for her bills, a woman who could run her own life - and I became that woman."
Diane von Furstenberg
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"A good style should show no sign of effort. What is written should seem a happy accident."
W. Somerset Maugham,
The Summing Up
Camera guy: Jupiter Jones
Dresser: Sima Rozikova
ZZ Girls: Hena Labidi, Nathalie Martinez