What is Sprezzatura?
The whole meaning in 7 words and 7 short films
wikipedia says
Sprezzatura is
"studied carelessness, especially as a characteristic quality or style of art or literature".
Care less
We highly recommend you to eat what you love.
Eccentric
"I just am who I am. And then when people label me eccentric or different, I'm kind of astonished because I think, 'This is completely normal. This is just how I am, it's how I've always been."
Daphne Guinness
Exigeant
"Life is too short to drink bad coffee"
Unknown
"To avoid affectation in every way possible . . . and to practice in all things a certain Sprezzaturaappear to be without effort and almost without any thought about it."
Authentic
"Some of the most known brands, you are sitting in a London tube and you see five of these handbags around you — that's not luxury anymore."
Paurav Shukla for BOF
Confident
"Think like a queen. A queen if not afraid to fail. Failure is another stepping stone to greatness."
Oprah

Effortless
"BEING EFFORTLESS IS THE COOLEST THING IN THE WORLD!"
Stella Mccartney
Independent
"I wanted to be an independent woman, a woman who could pay for her bills, a woman who could run her own life - and I became that woman."
Diane von Furstenberg
"A good style should show no sign of effort. What is written should seem a happy accident."
W. Somerset Maugham, The Summing Up, 1938
Camera guy: Jupiter Jones
Dresser: Sima Rozikova
ZZ Girls: Hena Labidi, Nathalie Martinez
Made on
Tilda